Local SEO checklist

The first-week plan from where to start with local SEO, as a list you can tick off. Progress stays in this browser.

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Step 1: Google Business Profile

Claim or create your Google Business ProfileComplete verificationChoose the most accurate primary categoryList your services or productsAdd opening hours, including public holidaysAdd a logo and real photos of your premises, team and workWrite a short, accurate business description

Step 2: Name, address and phone everywhere

Decide the exact format of your business name, address and phone numberMake your Google profile, website and social profiles match that formatFind and fix any old or duplicate listings

Step 3: Your website

Show your name, address and phone number on the website, in the footer or contact pageCreate a page for each main service you offerPut the service and town in each page title and main headingAdd a contact page with a map or directionsAdd LocalBusiness structured data (see the schema generator)

Step 4: Reviews

Get your Google review link and save itAsk your last 10 happy customers for a reviewReply to every review, good or badMake asking for a review part of finishing a job

Step 5: Citations

Claim Apple Business ConnectClaim Bing PlacesSet up a Facebook business pageAdd one or two relevant local directoriesRecord every listing and login in one spreadsheet

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