// SEO notes from the day job
Ride the SERP. Skip the guesswork.
Practical SEO write-ups on technical fixes, local rankings, AI search and automation, with the steps shown so you can repeat them.
01 / topics
What are you trying to rank?
crawl and indexTechnical SEOSite speed, schema, canonicals, crawl budgetmaps and nearbyLocal SEOGoogle Business Profile, citations, reviewswords that rankContent strategyKeyword research, briefs, internal linkingbeyond blue linksAI searchAI Overviews, LLM citations, GEO trackingscripts and workflowsAutomationn8n pipelines, Playwright audits, bulk checksproving it workedReportingSearch Console, attribution, client reports
02 / latest articles
Fresh off the SERP
03 / approach
SEO advice that has been run, not just read
step_01
Tried on live sites
Every tactic comes from work on real websites, not from repeating what other blogs say.
step_02
Shows the working
Articles include the steps, settings and scripts used, so you can repeat the process on your own site.
step_03
Says what failed
If something did not move rankings, the article says so, along with what was tried next.