What we cover
- Technical SEO: Site speed, schema, canonicals, crawl budget
- Local SEO: Google Business Profile, citations, reviews
- Content strategy: Keyword research, briefs, internal linking
- AI search: AI Overviews, LLM citations, GEO tracking
- Automation: n8n pipelines, Playwright audits, bulk checks
- Reporting: Search Console, attribution, client reports
How we write
A lot of SEO advice is written to rank, not to be used. It lists twenty tips and leaves you to guess which three matter. Every article here is held to a few rules instead:
- Order matters. Guides say what to do first and what to leave for later.
- Statistics are sourced. Any figure links to the study it came from, with the year.
- Failures are included. If something did not work, the article says so.
- Free and open tools come first. Paid tools are recommended only where they are still better.
Who writes here
SEO specialistLiam FraserSEO specialist with 3 years of experience. Liam writes about what works in local, technical and AI search.
Get in touch
Corrections, questions or a topic you want covered? Email [CONTACT EMAIL].